Riverside, MO – A dermatologist based in the Kansas City region has introduced an innovative method for monitoring your sun exposure levels. This approach aims to potentially prevent early signs of aging as a result of excessive sunlight.
Dr. Brian Matthys developed Burá¿¡v, an intelligent accessory designed for the Apple Watch. This device monitors your immediate sunlight exposure to keep you protected and avoid issues like premature aging, hyperpigmentation, and skin harm.
It acts as a fitness tracker specifically designed for your skin," Matthys explained, having dedicated three years to refine its design. "The device offers tailored insights according to your specific skin type or complexion.
He asserts that this product stands out from others because it isn’t sold as an independent piece—it needs to be used alongside the Apple Watch. Before this, he developed a comparable gadget that required separate wear instead.
Matthys likened his recent invention to combining an iPhone with a camera into one device.
Given that 80 to 97 percent of aging can be attributed to sunlight exposure, the concept is to assist the user in becoming more conscious about ultraviolet radiation.
Actually, 80% of our sun exposure occurs incidentally, such as when we encounter UV rays on overcast days or simply while sitting inside a vehicle.
"It's akin to strolling past a bakery and suddenly putting on ten pounds," he remarked.
In addition, as time passes, the sun degrades the collagen in our skin, similar to how bones support the body. This process fundamentally alters our skin’s genetic makeup, leading to wrinkles and discoloration.
"Many individuals aim to avoid such issues. Without knowing the source or extent of your exposure, it can be challenging; this is where our product excels," Matthys stated.
The process is quite simple. Initially, connect the device to your Apple Watch via an iPhone. Next, take off your current Apple Watch strap and substitute it with Buripv. Following this, choose your skin type, specify the amount of SPF you apply along with the brand, and indicate whether you’re using the gadget for skincare, equilibrium purposes, or physical activities. And that completes the setup.
BurÅ«vu will subsequently send you alerts based on your preferences, informing you in real time about your level of sunlight exposure whether inside or outside, and reminding you when it’s necessary to apply sunscreen again.
The rating known as "TruSun Exposure" assigned by Burūv is determined by combining your skin type with actual sun protection usage in everyday situations.
The future will be centered around personalized well-being, and since we can now count our steps and watch over our sleep, I believe our skin shouldn't remain unprotected," Matthys continued. "In the coming years, aging due to sunlight will be entirely avoidable.
The product derives its name from a butterfly species native to Buru, an Indonesian island located off the coast.
The Buru Opalescent Birdwing stands out as one of the biggest butterflies globally and is among the rare animals capable of perceiving ultraviolet light. This remarkable creature has the ability to alter its actions and produce a form of natural sunscreen within its wings, which helps safeguard it during flights at altitudes over a mile high above the planet’s surface.
Should you wish to learn additional details about the gadget or intend to buy one, click here .
Copyright 2025 Nexstar Media, Inc. All rights reserved. This content must not be republished, rebroadcasted, rewritten, or distributed without permission.To get the most recent updates on news, weather, sports, along with streaming videos, visit FOX 4 Kansas City WDAF-TV | News, Weather, Sports.