The London-based Body Fit Training, which is the quickest-expanding fitness franchise globally, held its worldwide conference last week in 2025.
Last week, BFT International, which leads as one of the quickest-expanding fitness franchises globally, held its 2025 worldwide gathering. This assembly united franchise owners, sector specialists, and vital collaborators for an intense series of activities aimed at fostering expansion, pioneering ideas, and strengthening the bonds within the BFT network.
The conference held from 27th to 31st March in Cairns, Australia, was centered on providing the network with the necessary tools to thrive within the changing landscape of the fitness industry. During this event, participants additionally commemorated the network’s accomplishments at the esteemed BFT International awards ceremony, which honors outstanding studios, trainers, and franchise associates globally.
Cameron Faloon, the founder of BFT, expressed his excitement about the conference's success: "Gathering the BFT community annually holds great significance—it underscores the worldwide network forged through our love for fitness. It brings me tremendous joy to witness franchise holders converging from every part of the globe. Each year, we celebrate achievements and discuss challenges, swap insights, and strive towards greater accomplishments, always staying true to our commitment of making fitness available and uplifting for everybody."
The conference boasted a remarkable array of speakers, enlightening panel discussions, and practical workshops tailored to aid BFT International's franchise system in attaining lasting prosperity. Notable features encompassed:
- Expert insights — Sessions guided by sector experts such as Petar Lackovic, the managing director of The Sales Institute of Australia, along with BFT’s Asia-Pacific Chief Executive Officer, David Aitchison, provided an all-encompassing end-of-year summary. Additionally, Cameron Falloon presented insights into fostering business development and exploring global markets.
- Breakout sessions – Interactive sessions centered around leadership, operational excellence, and successful franchising tactics, featuring insights from high-achieving franchisees who will share their experiences and top techniques.
- Community building - The event served as a hub where franchisees could network, share insights, and work together on potential future ventures.
- Awards night - A key feature of the yearly conference was the esteemed BFT International awards ceremony, which honoured remarkable achievements throughout the network. Awards included recognitions like Studio of the Year, Coach of the Year, and Best First-Year Studio.
Jason Clark, the franchise sales director at BFT International, commented on the significance of the gathering and the notable British contingent amongst participants. "It was wonderful witnessing our entire UK network converging for this year's conference. The vibrant atmosphere, their zeal, and commitment towards expansion were genuinely motivating."
The UK network had ample reason to celebrate during the awards ceremony, as BFT Hackney emerged victorious by winning the title of 2024 Europe Studio of the Year. Additionally, BFT Battersea secured the second position, followed closely by BFT Leicester in third place.
Wrapping up the proceedings, Cameron Falloon conveyed his thanks and voiced his hopefulness regarding the future. "This gathering serves as a testament to what renders BFT truly exceptional—the individuals involved, their dedication, and our collective pledge to achieving greatness."
The insights, tactics, and relationships established here will mould the future of our network. I am eager to witness how our franchise owners implement this knowledge, propelling themselves towards remarkable achievements in the coming years.
Looking ahead, BFT continues to prioritise fostering innovation, enhancing support for its franchisees, and maintaining the robust communal spirit that characterises the brand. As new prospects emerge on the horizon, BFT is enthusiastic about driving forward its network’s ability to establish fresh standards within the fitness sector.